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ABOUT DEGREE

BSc (Hons) Software Engineering
BSC (Hons) Business Management
BSc. (Hons) in Business Management—Business Analytics
BSc. (Hons) in Business Management—Digital Marketing

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Course Details

Partnering with leading universities and industry players to provide students with global opportunities and practical experience

BSc. (Hons) in Business Management—Digital Marketing

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Course Overview

The BSc (Hons) Business Management in Digital Marketing program at PCPS College equips students with the strategic and creative skills to thrive in the digital business world. Blending core business knowledge with cutting-edge digital marketing practices, the program covers social media strategy, content marketing, SEO, data analytics, and online branding, preparing graduates to lead impactful digital campaigns and drive business growth

Course Structure

30
Applied Numeracy for Business
30
Evolution and Revolution of Business
30
Management in Practice
30
Beginning your Professional Business Journey

15
Employability and the Future Workplace
30
Risk and Responsibility
30
Managing Business Complexity
15
Marketing Communications in the Digital Age
15
Marketing for SMEs
15
Data and Research Methods for Business

30
Digital Business
30
Business Continuity and the Planet
15
Digital Communications Strategy
15
Marketing in a Global Context
30
Business Project

Non Credit Courses

  • Google Analytics
  • Content Marketing
  • SEO Training
  • Videography and Photography
  • Podcast Management

Quick Facts

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Credit Hours
360

Career Prospects

  • Marketing Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • Content Strategist
  • SEO/SEM Analyst
  • Product Marketing Manager
  • Brand Strategist
  • Marketing Analyst
  • Digital Communication Officer
  • Entrepreneur in E-Commerce or Digital space